Surveillance Capital: The Watchful Eye of the Digital Age
"Do you ever feel like you're being watched?"
Surveillance Capital is a thought-provoking animated artwork by Lucho Poletti that illustrates the disturbing reality of our current digital age. In an era where every click, search, and scroll is tracked, monetized, and analyzed, this piece confronts the uncomfortable truth about our relationship with technology.
The Concept
The artwork draws from the term "surveillance capitalism" - the economic system built on harvesting human experience as raw material for behavioral data. Tech giants have constructed vast empires not by selling products, but by selling predictions about human behavior derived from constant observation.
Visual Elements
The piece features an omniscient eye watching over a dystopian landscape, representing the ever-present gaze of corporate and governmental surveillance systems. The visual language combines elements of retrofuturism with contemporary digital aesthetics, creating an unsettling meditation on privacy in the modern world.
The Message
Surveillance Capital serves as a reminder that in today's economy, if you're not paying for the product, you ARE the product. The artwork invites viewers to question their relationship with technology and the true cost of "free" digital services.
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