About Lucho Poletti
Lucho Poletti is a digital artist creating visual propaganda to fuel the peaceful monetary revolution.
Highly regarded as a top artist within the Bitcoin community, Lucho has been a full time crypto-artist since 2018. Lucho's visual range spans from propaganda posters and bank notes to elaborately detailed and heavily symbolic animations.
Lucho's mission is to "spread the message of better money" with artwork designed to draw attention to the failures of fiat money and the decentralized solution.
Lucho was born and raised in Miami, FL to immigrant parents who encouraged him to focus on art as a child. From a young age he went through sketching, drawing, and advanced placement art classes, where he learned to use traditional tools to transform his ideas into images.
Lucho explored other interests in his teenage years, mostly music and home film/documentary making with friends. Lucho played drums in post-hardcore bands and was on staffs of evangelical churches as a drummer, where he played with other bandmates who liked to stay after hours like him to test the drop-D and double kick pedal after the church songs were rehearsed.
Entering adulthood, Lucho found himself in business school as people around him convinced him art wasn't worth pursuing. He attained a M.S. in Finance in 2012 and was on track for an analyst job at an investment bank, passing the CFA Level 1 exam and planning his entry into the workforce.
Lucho decided against joining the investment banking industry and worked in business intelligence at consumer packaged goods companies from 2013 to 2017. This taught him a number of things from marketing and consumer psychology to boring things like how to build out entire analytics systems from data warehouses.
Viva Mexico?
Lucho briefly put his career on hold in 2015-2016 to teach himself graphic design and digital art creation, scrapping together an a dissenting art brand and getting a feel for creating and sharing art on the computer.
In early 2018, Lucho ditched his last corporate job to create bitcoin-related digital art full-time and relocated to Mexico to make it happen.
Lucho Poletti's Journey: A Timeline
2018
Lucho started his crypto art journey in 2018 under the pseudonym "HODL CRYPTO". He felt a strong conviction that simply holding decentralized money instead of fiat money controlled by bankers was itself an act of defiance.
The command itself held weight as a form of repetitive propaganda, each time forcing viewers to consider whether they are or not; whether they should or not.
Lucho continued to focus on poster designs, developing the iconic I want you to use Bitcoin poster inspired by Uncle Sam's propaganda as well as the original Bitcoin bank runner poster and Cryptopolis.
Developing the Banknote Aesthetic
"The banknote aesthetic emerged from a fascination with the intricate engravings found on historical currency. By appropriating this visual language for Bitcoin art, I create a deliberate tension: using the aesthetic of centralized money to celebrate decentralized money."
2019
Lucho created his first animated gifs created using a stop-motion approach, exporting individual frames directly from illustrator and minted on superrare: Tasty Bitcoin, Jamie Demon, it's Bitcoin, Folks, Voting for Bitcoin, and others.
Developed the Dr. Satoshi "cure what ails you" poster series, the origin of the Bitcoin orange pill meme.
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2020
Lucho created his first audiovisual story-telling collection, Select Works.
Quantitative Hardening, Gold With Wings, and Freedom Money guide viewers through a series of blocks containing visual examples of Bitcoin's monetary policy, comparisons to gold, and forms of freedom attained through using decentralized and censorship-resistant money.
Novus Moneta Seclorum: Latin for "New Currency for the Ages"
Citadel Paradiso, Cypherpunk Sanctorium, Sound Money Stronghold
Citadel Paradiso print details
Cypherpunk Sanctorium print details
Sound Money Stronghold print details
Novus Moneta Seclorum animated editions (GIF extracted)
2.1 Quadrillion Satoshis
Early 3D experiments: Maschinenmensch Satoshi 3D Study, Better Money Soup
Iconic red bull inspired works: gold with wiiings and Better Bull
Coldkeycards collaborations: Third Bitcoin Halving & Crypto Bonds
2021
Chronicles 2008 and Super Satoshi both expanded the visual language of Bitcoin culture
Bitcoin 2021 Art Gallery
Mood Mask silver collectible mask collab with Clay Cast Crypto
Moneta Divina: Intervention, Transmutation, Transcendence
Moneta Divina acrylic panels on display, Miami Crypto Conference 2021
2022
Milestone release, Cypher Deos: Inferno, Purgatorio, Paradisus
Cypher Deos (full triptych)
Inferno
Purgatorio
Paradisus
2023
Bitcoin Certificates: Better Money, Absolute Scarcity, Bitcoin gives you the freedom
Lucho signing prints for customer orders
Bitcoin 2023 Art Gallery, Lucho showing Bitcoin Certificates animations to fans
Down the Bitcoin Rabbit Hole
Rat Race
2024
The Art of Better Money documentary
The Bitcoin Movement
2025: Released "Bank Runners" - 1776 unique digital banknotes embodying the revolutionary spirit of breaking free from the fiat system.
Bank Runners
"When I got into bitcoin, the rallying cry was 'be your own bank'. We were participating in a revolution in money.
We didn't care if banks or governments bought our bags because we were too concerned with taking back our freedom. 'Fuck banks, buy bitcoin' wasn't just a slogan. It was the energy of a global run on the banks.
My artistic mission is clear: expose the cracks in the fiat system and inspire people to break free with sound money. Bank Runners confronts a hard truth: fractional reserve banking is a ticking time bomb. In a bank run, only the fastest escape. Bank Runners is a call to outrun a collapsing system toward sovereignty.
Bitcoin changed my life. It freed me from fiat, from false promises, from the system. Now, I channel that freedom into my art. Bank Runners is my message: Run before it's too late." - Lucho Poletti
The Bank Runners collection of 1776 digital banknotes tells the story of opting out of the banking system and into Bitcoin.
Connect
Collect:
OpenSea (Bank Runners) SuperRare
better money, better world